Client: American Girl® - Simplicity Patterns
Services: Photo Art Direction and Brand Identity
Photographer: Jammie Preston
American Girl is a popular brand for girls offering a large variety of dolls, accessories and activities. Founded in 1986, American Girl works to influence their young customer in creating strong character by facing fears, learning from mistakes and embracing creativity.
The branding identity explores American Girl's playful side along with it’s important message of learning, being creative and building character. During the photoshoot process, sets were created thoughtfully to inspire these ideas and at the same time open a door to a whole new idea — learning how to sew. Design elements, pantone colors and typography consistent with the American Girl brand, were used across all collateral including packaging, editorial, and web designs.